Shopify for Food & CPG Brands
Velocity, packs, and retail-aware DTC - commerce systems for CPG brands that live and die on repeat purchase.
Food and CPG DTC runs on thin margins and fast decisions. Acquisition cost, pack architecture, and replenishment math have to work together - or the storefront becomes an expensive brochure for retail.
We build merchandising for multipacks, variety, and subscription that shoppers understand in one scroll. Google and Meta catalogs need clean feeds; SEO needs recipe, occasion, and product intent; lifecycle needs repurchase timing that matches pantry reality - not arbitrary 30-day cadences.
Retail and DTC channel conflict is a strategy problem we encode carefully: exclusive SKUs, bundle logic, and brand storytelling that supports both without training customers to wait for discounts. Integrations to ERP and 3PL keep inventory honest when velocity spikes.
United Sodas-class brands need storefront energy that matches shelf presence - bright offers, clear claims, and mobile paths built for impulse without looking disposable.
- Pack & bundle merchandising systems
- Subscription / replenishment UX
- Catalog feeds for Meta & Shopping
- Klaviyo repurchase lifecycle
- ERP / 3PL integrations
- CRO for velocity categories
Challenges
- Low margin pressure versus rising acquisition cost
- Subscription fatigue and churn in replenishment categories
- Retail and DTC channel conflict
- Feed quality for Shopping and social catalogs
- Pack, bundle, and multipack complexity on mobile
Capabilities
- Subscription and replenishment architecture for CPG
- Merchandising and bundle UX that raises AOV
- Google and Meta catalog commerce readiness
- Lifecycle marketing timed to real repurchase cycles
- ERP and 3PL integrations for inventory truth
- Ecommerce SEO for product, occasion, and recipe intent
Packs, feeds, and repurchase - built for velocity.
Start a conversationCapabilities for this category
- Shopify DevelopmentLiquid, APIs, Functions, metafields, and checkout extensions - engineered for speed, clarity, and long-term maintainability.
- Lifecycle MarketingTurn first purchases into durable relationships - email, SMS, loyalty, and replenishment as one system.
- Meta AdsFacebook and Instagram acquisition built around creative, catalog, and conversion - not vanity ROAS screenshots.
- Commerce IntegrationsERP, PIM, CRM, 3PL, POS, and marketing platforms connected to Shopify without fragile duct tape.
- Ecommerce SEOTechnical SEO, product and collection architecture, and content that earns demand for Shopify brands.
- Conversion Rate OptimizationResearch, hypotheses, tests, ship - CRO that compounds, not vanity lifts.
Questions
How do you handle CPG subscriptions without fatigue?
Flexible cadence, easy skip, variety packs, and lifecycle that educates and delights between boxes - not endless percent-off reminders.
Can DTC coexist with retail?
Yes - with exclusive assortments, clear value props, and ops that do not starve either channel. We design the commerce layer around the channel strategy you choose.