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Stop Wasting Money on Broken Pixels and Leaky Storefronts. — Propeller

Meta Ads

Stop Wasting Money on Broken Pixels and Leaky Storefronts.

Your Meta Ads are firing into a broken funnel. Creative, catalog, tracking, and storefront need to work together. Propeller connects them all - then optimizes for real ROAS.

The friction

What's broken

  • You're blaming creative fatigue when the real problem is your pixel is broken, your landing page doesn't match the ad, and your checkout is three steps too long. You keep buying traffic into a leaky store.
  • Meta agencies optimize CPM and attribution gaming while your conversion rate stays flat. Media budgets only go up. CAC climbs. You're stuck in a cycle of chasing creative, changing pixels, and wondering why ROAS keeps dropping.
  • Your ads look great. Your creative is good. But when the visitor lands on your store, something breaks - PDP clarity, mobile checkout, trust signals. Stop wasting money on creative when the funnel is broken.

The move

How we fix it

Propeller connects Meta acquisition, storefront experience, and retention as one system. We audit your Pixel + CAPI setup, creative performance, landing page fit, and storefront conversion paths - then fix the biggest leaks first.

Media spend works when the entire system works: good creative lands on a page that matches the ad, which leads to a checkout that doesn't abandon. Our clients see 2-3x ROAS improvement within 90 days because we fix the system, not just the ads.

Proof

How would you like your inbox to be flooded with orders like this?

A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.

Gmail inbox filled with Shopify order confirmation emails
Two overlapping inbox windows of consecutive Shopify order notifications, with customer names redacted.

How we engage

Diagnose. Ship. Compound.

  1. 01

    Align

    We clarify the Meta goal, constraints, and what success looks like in revenue - not vanity metrics.

  2. 02

    Diagnose

    We audit the experience, stack, and growth system against what ambitious brands actually need.

  3. 03

    Build

    Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.

  4. 04

    Prove

    We measure what moved, then compound. Commerce is a system, not a launch party.

Sonny Robotics — Propeller case study

Sonny Robotics

$1.5m

Read the case

Capabilities

What we bring

  • Campaign architecture
  • Creative strategy & UGC
  • Catalog & Advantage+
  • Pixel & CAPI
  • Prospecting & retargeting
  • Testing systems

FAQ

Do you set up Meta Pixel and Conversions API for Shopify?

Yes. Propeller implements Pixel + CAPI with deduplication and Event Match Quality checks before scaling spend - so Ads Manager and Shopify stop telling different stories.

Are you a generic PPC agency?

No. We run ecommerce Meta for Shopify brands with creative systems and on-site CRO in the same operating rhythm - based in Santa Monica, shipping nationwide.

What breaks Meta ROAS reporting most often?

Browser-only Pixel after privacy changes, duplicate Pixel and CAPI events without shared event IDs, and weak customer matching. Fix signal before you scale creative volume.

Next

Ready to look inevitable?

Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.

Brief

Start the conversation

Two minutes. We come back with scope, approach, and next steps.

Project brief

Short form. Clear next steps. No generic pitch deck.

Brief or deckOptional

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