Built for brands that want to be looked at.
We build scalable Shopify commerce with cinematic craft, then grow it with discipline. From first market to international expansion, Propeller is the Santa Monica Shopify agency brands are proud to name.
Commerce, as culture.
Propeller partners with ambitious brands to design, build, and grow digital commerce that feels inevitable: engineered for performance, composed with restraint, ready to scale.
We specialize in Shopify and Shopify Plus systems: storefronts that convert, architectures that hold under load, and growth loops that compound. When brands expand into new markets, we treat international as craft. Localization, multi-currency, and operational reality sit in the same brief as the brand experience.
Platforms we’ve built for client needs (BrewClub, Bookings, Propeller Intelligence) sit alongside agency work when the brief calls for more than a theme. Consulate is our Commerce service for brands expanding into America — US ops, fulfilment, and launch under one accountable partner.
Cool is clarity under pressure, and a store that actually sells.
What we refuse to compromise.
Commerce with teeth
Beauty that doesn’t convert is decoration. Every decision has to earn its keep in clarity, conversion, or operational truth.
Systems, not slides
Storefront, experience, growth, and technology stay on the same team. No handoff theater. No orphaned strategy decks.
Built to scale
We design Shopify and Shopify Plus architectures that hold under traffic, complexity, and time. Stores that grow with the brand, not against it.
International by design
Multi-market, multi-currency, and expansion-ready commerce is a first-class problem here, not a bolt-on after launch.
Taste under pressure
Restraint is a competitive advantage. We leave the noise on the cutting-room floor so what remains feels inevitable.
Proud to put our name on it
Ambitious brands. Honest partnerships. Work you’d wear. If it isn’t something we’re proud of, it doesn’t ship.
Select awards.
GoodFirms. Clutch. Recognition is nice. Your results are the point.
Scalable stores. Expansion-ready systems.
Whether you're launching on Shopify, moving to Plus, or opening new markets, we build the commerce system to travel: performance, merchandising, checkout, and the growth stack that feeds it.
International expansion isn't a plugin. It's catalog architecture, localization, payments, shipping truth, and a brand experience that still feels like you when it crosses a border.
Santa Monica. Worldwide.
A coastal studio shipping Shopify and ecommerce systems for brands that refuse to look interchangeable. Locally rooted, globally minded.
Want in?
Briefs welcome. Ego optional. Ambition required.