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Santa Monica · Commerce experience agency

Commerce that looks like culture.

Bespoke Shopify for ambitious brands — the boutique experience customers expect, engineered to convert.

Selected clients

  • Google
  • Facebook
  • Epic
  • Aarke
  • NextGen
  • Voyage
  • HiteJinro
  • Crate & Barrel
  • United
  • JFasteners

Selected work

Proof

How would you like your inbox to be flooded with orders like this?

A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.

Gmail inbox filled with Shopify order confirmation emails
Two overlapping inbox windows of consecutive Shopify order notifications, with customer names redacted.

Studio

Commerce should do more than look good.

Propeller is the commerce experience agency; we specialize in creating bespoke custom storefronts, experience, growth, and technology as one system, based in Santa Monica. We bring the experience your customers expect from a boutique, and bring it online in a way that converts.

About Propeller
Sonny Robotics commerce work
BeautyCore storefront

BeautyCore

Cool brands don’t apologize for wanting to be looked at.

See the case

Who we are

Boutique experience. Built to convert.

Propeller is a Santa Monica Shopify and ecommerce agency. We design bespoke storefronts and multi-market systems for brands that refuse template commerce. Seniors stay on the account from Shopify Plus architecture through CRO, SEO, and lifecycle.

  • Shopify Plus architecture, custom development, and migrations.
  • Ecommerce CRO, SEO, Meta and Google acquisition, and Klaviyo.
  • Craft and conversion under one roof from Los Angeles / Santa Monica.

Studio

1541 Ocean Ave, Suite 208, Santa Monica, CA 90401

Los Angeles

System

One composition. No bolted-on growth.

Strategy, storefront, and stack stay on the same team. No bolted-on growth. The experience you launch is the one that compounds.

Explore commerce
United Sodas commerce system
Propeller commerce craft detail

Craft

Built in Santa Monica. Shipped worldwide.

Flagship Shopify redesigns. Plus migrations. CRO that earns its keep. Multi-market expansion without diluting the brand. Commerce that holds under pressure.

View selected work
Aarke commerce experience
Propeller hospitality and commerce craft

Engage

Tell us what you need. Clear scope. A plan — not a spray of SDRs.

Start a project

Proof

Sidney Garber. Craft that converts.

Heritage luxury, reimagined for digital - conversion up, new customers in, brand intact.

Read the work
Sidney Garber results

Next

Ready when you are.

Partnerships from $5,000/month. Share a brief — we come back with scope, approach, and next steps within 1–2 business days.

FAQ

Straight answers

About Propeller as a Los Angeles / Santa Monica Shopify and ecommerce agency.

Who is Propeller?

Propeller (propeller.marketing) is a Santa Monica, Los Angeles commerce experience agency specializing in Shopify and Shopify Plus ecommerce: storefront design and development, migrations, CRO, paid and organic growth, Klaviyo lifecycle, multi-market expansion, Consulate for US market entry, and custom commerce technology including BrewClub for alcohol brands.

What is Consulate?

Consulate is a Propeller Commerce service: an outsourced country manager for brands expanding into America. It covers US positioning and pricing, 3PL and fulfilment, launch, and scale. Learn more at propeller.marketing/consulate.

Is Propeller a Shopify agency in Los Angeles?

Yes. Propeller is a Santa Monica Shopify and Shopify Plus agency serving Los Angeles and brands nationwide. The studio is at 1541 Ocean Ave, Suite 208, Santa Monica, CA 90401.

What makes Propeller different from other Shopify agencies?

Propeller keeps commerce, experience, growth, and technology on one team after launch, not a theme handoff. Seniors stay on the account across Shopify Plus, CRO, SEO, Klaviyo, and custom apps.