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Shopify Agency

Shopify without the agency theater.

Storefront, experience, growth, and technology as one system. Built in Santa Monica for brands that refuse template commerce.

Santa Monica studio · shipping worldwide

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  • Shopify and Shopify Plus
  • Based in Santa Monica
  • Spirits, beauty, luxury, CPG
  • Strategy stays on the build

Definition

Propeller designs, builds, and grows Shopify and Shopify Plus commerce - storefront, UX, CRO, migrations, paid and organic growth, Klaviyo, multi-market expansion, and custom technology - as one system from Santa Monica.

The friction

What's broken

  • Theme shops ship a storefront and leave the hard parts unsolved.
  • UX, media, and engineering sit in separate rooms - so nothing compounds.
  • You need a partner who can hold the whole commerce system.

The move

How we fix it

Propeller is a commerce experience agency. Shopify infrastructure, experience design, growth, and technology - under one roof.

One brief. One team. From Liquid to lifecycle.

Why Propeller

If you are searching for a Shopify agency in Los Angeles or a Shopify Plus partner that can hold creative and commercial standards in the same brief, Propeller is built for that mandate.

We work with ambitious DTC and multi-channel brands on new Shopify builds, replatforming migrations, performance redesigns, and ongoing commerce retainers - not ticket queues.

Our Santa Monica studio ships for brands across the US and internationally, with deep experience in spirits, beauty, luxury, CPG, and hospitality ecommerce - including scalable, multi-market storefronts.

Process

How it works

  1. 01

    Align

    We clarify the Shopify goal, constraints, and what success looks like in revenue - not vanity metrics.

  2. 02

    Diagnose

    We audit the experience, stack, and growth system against what ambitious brands actually need.

  3. 03

    Build

    Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.

  4. 04

    Prove

    We measure what moved, then compound. Commerce is a system, not a launch party.

Capabilities

What we bring

  • Shopify & Shopify Plus store builds
  • Shopify web design & ecommerce UX
  • Shopify migrations with SEO preserved
  • Custom Shopify development & apps
  • Ecommerce CRO & merchandising
  • Ecommerce SEO architecture
  • Meta ads, Google Shopping & Klaviyo
  • Headless commerce & integrations

Selected work

Case studies

Objections

Are you just another Shopify theme shop?
No. We build the storefront and the growth system around it - experience design, paid and organic acquisition, lifecycle, and custom technology.
Do you work with established brands or only startups?
Our sweet spot is ambitious consumer brands with real revenue - teams that care about craft and performance, not template launches.
Can you handle Shopify Plus and complex integrations?
Yes. Plus architecture, checkout extensibility, ERP/OMS connections, custom apps, and multi-market setups are core to how we work.

FAQ

What does a Shopify agency actually do?

A strong Shopify agency designs, builds, and optimizes your ecommerce storefront on Shopify or Shopify Plus - including UX, theme development, migrations, apps, integrations, and often CRO and growth. Propeller covers the full commerce stack so you are not coordinating three vendors.

Why choose Propeller as your Shopify agency?

We combine Shopify and Shopify Plus depth with ecommerce design, conversion rate optimization, paid media, Klaviyo, and custom development under one roof - based in Santa Monica / Los Angeles, shipping for brands nationwide.

Do you offer Shopify Plus services?

Yes. We plan and execute Shopify Plus builds, upgrades, checkout extensibility, B2B, and multi-market architectures for brands that have outgrown standard Shopify or a legacy platform.

Can you migrate our store to Shopify without hurting SEO?

Yes. Our Shopify migration process maps URLs, redirects, metadata, structured data, and analytics so organic equity transfers cleanly while UX and speed improve.

Where is Propeller based?

1541 Ocean Ave, Suite 208, Santa Monica, CA 90401 - serving Los Angeles and brands across the United States and internationally.

How do we start with Propeller?

Start a project. We diagnose the storefront, stack, and growth system, then propose a clear path - rebuild, optimize, or scale.

What should I look for in a Los Angeles Shopify agency?

Outcome ownership after launch (CRO, lifecycle, stack), Shopify Plus depth when you need it, seniors in discovery who stay on the build, and proof in your category - not a theme portfolio alone. See our insight on choosing a Shopify agency for the full scorecard.

Do you offer ongoing Shopify support after launch?

Yes. Commerce Partner retainers cover storefront iteration, CRO, lifecycle, and technology - the same team that built the system keeps compounding it.

Explore

Related capabilities

Next

Tell us what you need

Real humans. Clear scope. A plan - not a spray of SDRs.

Project brief

Short form. Clear next steps. No generic pitch deck.

Brief or deckOptional

PDF, DOC, PPT, image, or ZIP. Max 8MB.