A long-term Shopify partner, not a one-off build.
If you are a founder with a premium or luxury product — golf, games, spirits, heritage goods — and you want one team for the store and the work around it, that is what this page is for.
We design and build on Shopify, then stay on: support, iteration, ads, and social, as the brief needs. Partnerships from $5,000 a month, priced by the scope of the work, never by the hour.
Founder-led brands that want a partner, not a handoff.
This usually fits when you are the founder, or you work directly with one. The product is physical and meant to last. You are on Shopify, or ready to be. You want a partner for the next year, not a vendor for the next six weeks.
We are a Santa Monica studio. We work with founders in Los Angeles and across California, and with brands further afield who want that kind of relationship.
- A one-off theme tweak
- A brand shopping only on hourly rate
- A project that needs a handoff the week after launch
Scope agreed monthly. Never billed by the hour.
What is in the engagement depends on the brief. Commonly it includes some mix of:
The store
Design, Shopify development, and the work of keeping it fast and clear.
Support
A named person when something breaks, or when you want to ship a change properly.
Marketing
Ads, social, and on-site work that should pull in the same direction as the store.
We do not price this by the hour. We agree a monthly scope, and we stay on it. For how the $5,000, $15,000, and $40,000 starting points differ, see the retainer guide. How the $5,000 starting point is scoped.
A fit call, then a written 90-day plan.
A short call to see if it is a fit. If it is, a written 90-day plan: what we will ship, what sits outside the fee, and how we will tell if it is working. Ninety days is long enough to do real work and short enough that either side can stop cleanly.
Selected work already on the site.
Proof from brands we have already published — not inventing results for this page.
Santa Monica studio. Founders welcome.
Tell us about the brand and what you want from a partner. If we are not the right fit, we will say so.
Propeller
1541 Ocean Ave, Suite 208
Santa Monica, CA 90401
Questions founders ask
What does an ongoing Shopify partnership with Propeller include?
It depends on the brief. It can cover the store (design and Shopify development), ongoing support, and marketing such as ads and social. We agree a monthly scope rather than a one-off build that ends at launch.
How much does a Propeller Shopify partnership cost?
Partnerships start at $5,000 a month and are priced by scope, never by the hour. $5,000 is typically one owned workstream. Broader work across the store and marketing is scoped from there. Builds and migrations are priced separately. Details are on our retainer guide.
Do you charge by the hour?
No. Work is priced by scope, usually as a monthly partnership or a defined project.
Can you help launch a new premium or luxury brand on Shopify?
Yes. We can design and build the store and stay on after launch so support and marketing are not handed to a new team the week you go live.
Do you work with founders, or only larger ecommerce teams?
We work directly with founders. The brands that fit this page are founder-led, with a premium or luxury physical product, who want a long-term partner rather than a project shop.
What kinds of brands do you partner with?
Premium and luxury physical products on Shopify. That includes categories such as golf, games and collectibles, spirits, and heritage goods, as well as related luxury and craft brands.
Are you a Los Angeles Shopify agency?
Yes. Propeller is based in Santa Monica, in Los Angeles, and works with founders in California and with brands further afield.
What happens in the first 90 days?
A written plan for what will ship, what is out of scope, and how we will measure it. Ninety days is enough to do the work and decide whether to continue.
Will you still be there after the site launches?
Yes. The point of the partnership is to stay on — support, iteration, and, where it is in scope, ads and social — not to hand the store back and disappear.
How do I start?
Use the project form on this site, or email newbiz@propeller.marketing. Tell us about the brand and what you want from a partner. If it looks like a fit, we will suggest a call.
Related pages
Looking for a long-term Shopify partner?
Tell us about the brand. We will come back with an honest read on fit, scope, and next steps.