Sonny Robotics
A new Shopify store for a full robotics catalog. Four months from launch: $0 to $1.5m in sales, $14,000 average cart, and more than 15,000 visits from LLM and AI-search.
“A high-consideration catalog does not close on a homepage hero.”
Sonny Robotics sells humanoids, quadroids, and other robots - a catalog that needed a store, not a page for a single machine. They launched from zero: no reviews, no organic history, no paid learning. High-consideration buyers still had to find the brand, understand the products, and trust a retailer they had never met.
Treat it like any ambitious catalog brand. Map discovery, collections, and product pages that can teach a high-ticket purchase. Build trust, merchandising, and checkout as one system - then put paid, TikTok, and LLM demand on a storefront ready to convert.
The homepage sets the brand. Collections make the catalog navigable. Product pages explain a high-consideration buy without turning the store into a datasheet - photography, specs, variants, and a clear path to cart.
Paid ads and TikTok ran as a launch mix, routed to collection and product pages rather than a film the buyer had already watched. LLM demand was catalog work: structured product data so the store could surface in AI search. That work produced more than 15,000 visits from LLM and AI-search.
$0 to $1.5m in sales in four months from a standing start. Average cart value: $14,000. Paid ads, TikTok, and LLM demand landed on the same Shopify store.
$0 → $1.5m
$14,000
15,000+
Related services
- Ecommerce DesignStrategic UX and UI for DTC brands that need storefronts as sharp as their product.
- Shopify DevelopmentLiquid, APIs, Functions, metafields, and checkout extensions - engineered for speed, clarity, and long-term maintainability.
- Meta AdsFacebook and Instagram acquisition built around creative, catalog, and conversion - not vanity ROAS screenshots.
- TikTok ShopSetup, catalog, affiliates, Spark Ads, and shop optimization - TikTok commerce with Shopify as the source of truth.
- AI CommerceAssistants, merchandising, and Propeller Intelligence - AI with a commercial job and numbers you can defend.
More context
- Consumer BrandsCategory challenges and capabilities in Consumer Brands.
- TikTok Shop Margin MathTikTok Shop is not a free acquisition channel with a cute catalog sync. Model contribution margin before you celebrate GMV - or the Shop will eat the brand.
- Meta CAPI and Creative SystemsCreative fatigue gets the blame when attribution is lying. Fix Pixel + Conversions API dedup and Event Match Quality before you burn another month of tests.
- Shopify Collection SEO ArchitectureCollection pages win commercial search. Most stores leave them as thin grids. Architecture beats another blog post about “10 tips.”
- All workBack to the exhibition.