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Sell in the feed without chaos. — Propeller

TikTok Shop

Sell in the feed without chaos.

TikTok Shop setup, catalog, creators, and ads - operated like commerce, not a side hustle.

The friction

What's broken

  • TikTok Shop is not organic posting with a link in bio.

The move

How we fix it

We operationalize TikTok Shop: catalog, creators, ads, and analytics.

Proof

How would you like your inbox to be flooded with orders like this?

A working Shopify system does not send slideware. It sends orders - compounding, every day. This is what that looks like before it hits the dashboard.

Gmail inbox filled with Shopify order confirmation emails
Two overlapping inbox windows of consecutive Shopify order notifications, with customer names redacted.

How we engage

Diagnose. Ship. Compound.

  1. 01

    Align

    We clarify the TikTok Shop goal, constraints, and what success looks like in revenue - not vanity metrics.

  2. 02

    Diagnose

    We audit the experience, stack, and growth system against what ambitious brands actually need.

  3. 03

    Build

    Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.

  4. 04

    Prove

    We measure what moved, then compound. Commerce is a system, not a launch party.

Sonny Robotics — Propeller case study

Sonny Robotics

$1.5m

Read the case

Capabilities

What we bring

  • Shop setup
  • Product feeds
  • Affiliate & creators
  • Spark Ads
  • Shop optimization

FAQ

Is TikTok Shop worth it for Shopify brands?

Only when contribution margin survives referral fees, creators, fulfillment, returns, and ads. Propeller models economics before catalog sync theater.

Do you sync Shopify catalogs to TikTok Shop?

Yes - with inventory truth, affiliate structure, and creative ops readiness as part of the build, not an afterthought.

Who is a bad fit for TikTok Shop?

Thin-margin catalogs, prohibited categories, or brands without capacity for ongoing demo creative. We will say no when the channel is a trap.

Next

Ready to look inevitable?

Tell us what you need. Real humans. Clear scope. A plan — not a spray of SDRs.

Brief

Start the conversation

Two minutes. We come back with scope, approach, and next steps.

Project brief

Short form. Clear next steps. No generic pitch deck.

Brief or deckOptional

PDF, DOC, PPT, image, or ZIP. Max 8MB.