Malibu + Luna
+36%
A Shopify commerce experience for a California beauty brand: catalog merchandising, quieter PDPs, and a subscribe path built for replenishment.
+28%
+19%
Malibu + Luna needed a storefront as considered as the line. The previous experience photographed well, merchandised like a generic theme, and left conversion on the table. Subscribe sat under the fold. The catalog was there; the commerce system was not.
Rebuild the commerce experience around product clarity, catalog merchandising, and PDPs that can carry a beauty purchase - with subscribe beside one-time so replenishment is a choice, not a discount lock-in. Keep the California restraint.
Editorial product storytelling, tighter PDPs, and a mobile path that feels designed - not templated. Discovery leads cleanly into the catalog and purchase. Subscribe sits next to one-time.
CRO after launch compounded the redesign: clearer offers, higher willingness to buy, and subscribe attach on product pages that already had a job. Klaviyo followed usage, not a generic 30-day blast. Returning customers came back into the same catalog, not a coupon homepage.
A California beauty brand with a digital experience that matches the product - and conversion, subscribe attach, and AOV that moved with it.
“A beauty catalog needs a commerce system as considered as the product.”
Related services
- Shopify DevelopmentLiquid, APIs, Functions, metafields, and checkout extensions - engineered for speed, clarity, and long-term maintainability.
- Ecommerce DesignStrategic UX and UI for DTC brands that need storefronts as sharp as their product.
- Conversion Rate OptimizationResearch, hypotheses, tests, ship - CRO that compounds, not vanity lifts.
- KlaviyoFlows, campaigns, segmentation, and deliverability - Klaviyo implemented as a revenue system, not an inbox blast tool.
More context
- Beauty & WellnessCategory challenges and capabilities in Beauty & Wellness.
- Ecommerce CRO ChecklistConversion rate optimization is not button color. It’s a disciplined loop across PDP, collection, cart, and trust - measured against revenue, not vanity metrics that look good in a deck.
- Klaviyo Flows That Earn Their KeepPretty emails with broken triggers are expensive decoration. Build the lifecycle stack in the right order: identify, recover, convert, retain - then get clever.
- Shopify Collection SEO ArchitectureCollection pages win commercial search. Most stores leave them as thin grids. Architecture beats another blog post about “10 tips.”
- All workBack to the exhibition.