SEO that starts with the catalog.
Collection architecture, product SEO, and technical health - then content that deserves to rank.
- Architecture before articles
- Shopify-native SEO
What's broken
- Blog posts will not fix a broken collection architecture.
- Shopify SEO defaults leave money on the table.
- Paid cannot be your only acquisition channel forever.
How we fix it
We treat ecommerce SEO as systems work: IA, internal links, schema, product SEO, and technical health - then content that deserves to rank.
How it works
Align
We clarify the SEO goal, constraints, and what success looks like in revenue - not vanity metrics.
Diagnose
We audit the experience, stack, and growth system against what ambitious brands actually need.
Build
Senior team ships the work: storefront, flows, campaigns, or technology - without agency theater.
Prove
We measure what moved, then compound. Commerce is a system, not a launch party.
What we bring
- Technical SEO
- Shopify SEO
- Product & collection SEO
- Internal linking
- Schema
- Content architecture
FAQ
What does an ecommerce SEO agency actually do on Shopify?
Propeller treats ecommerce SEO as systems work: collection and product architecture, metafields, internal links, technical health, and schema - then content that deserves to rank. Blog calendars alone will not fix thin collections.
How is Propeller different from a generic SEO agency?
We live inside Shopify as a Los Angeles ecommerce agency. Templates, merchandising, and metafields are part of the SEO system - not afterthoughts handed to a separate vendor.
How long before Shopify SEO compounds?
Technical and architecture fixes can protect equity quickly; meaningful organic growth usually compounds over months once IA and on-page foundations are honest. We set expectations against category competition, not vanity timelines.
Tell us what you need
Real humans. Clear scope. A plan - not a spray of SDRs.
Project brief
Short form. Clear next steps. No generic pitch deck.